The private equity firm founded by Walt Disney’s nephew Roy is staking a big claim in the next generation of entertainment.
Shamrock Capital put up $30 million for acquiring and improving undervalued mobile apps — the leading gateway to the Internet for many consumers today.
Maple Media has raised $30 million in private equity to acquire and operate mobile apps and games. The Los Angeles company hopes to make each acquired property more profitable and gain advantages of scale in marketing to mobile audiences.
LOS ANGELES–(BUSINESS WIRE)–Maple Media, led by Los Angeles-based entrepreneurs Michael Ritter and Clark Landry, today announced it has raised $30 million from Shamrock Capital. Maple Media is a mobile media, advertising and technology company which acquires, manages and operates mobile applications in the utility, productivity, games and entertainment verticals.
Maple Media is here, and they’re coming for your apps.
The Century City-based startup officially launched today, while also announcing a $30M fundraising round from local private equity firm Shamrock Capital Advisors.
The App Store and Google Play are full of fun and useful apps that haven’t necessarily optimized their monetization opportunities.
That’s the thinking, anyway, of Maple Media co-founders Michael Ritter and Clark Landry, who’ve raised $30 million from Shamrock Capital Advisors to acquire, manage and operate mobile applications and their attendant users.
Memo to developers whose languishing apps need a shot of adrenaline: The two guys who founded L.A.-based Maple Media now have a pile of cash to buy up underperforming mobile apps and — they hope — spin them into digital gold.
Maple Media, headed by entrepreneurs Michael Ritter (above right) and Clark Landry, has closed a $30 million investment from private-equity firm Shamrock Capital. The funding is the startup’s only outside investment. Maple Media’s mission is to acquire, manage and operate mobile applications spanning entertainment, games, utility and productivity categories.
Los Angeles-based mobile acquisition firm Maple Media has raised $30 million from private equity firm Shamrock Capital to increase its operations.
Maple Media was founded by former Jam City co-founder Michael Ritter and investor Clark Landry, whose previous investments include mobile game publisher Scopely.
Venture Beat reports: “Maple Media has raised $30 million in private equity to acquire and operate mobile apps and games. The Los Angeles company hopes to make each acquired property more profitable and gain advantages of scale in marketing to mobile audiences. Shamrock Capital invested the money in Maple Media, which is led by game and tech veterans Michael Ritter and Clark Landry. Maple Media has been operating for a while and it has already amassed an impressive collection of apps and games. Maple Media currently manages over 150 apps with several billion monthly mobile ad impressions.”